 Check Out My Blog...Click Here | Marketing Director • Communications Expert • Direct Response Marketing • E-Marketing Expertise • Public Relations • ROI & Marketing Financial Analysis • Online, Retail and Channel Marketing • Creative Director • Web & Print Designer • Copywriter • Consumer & Reseller Promotions Innovative, multi-faceted professional with more than sixteen years of marketing management success in all phases of marketing, communications, product launches, advertising, promotions, and creative development. Experience in e-marketing planning and implementation. Proven leadership and communication skills across all levels of management, staff, customers and vendors. Experience in strategic marketing planning, budget forecasting, ROI analysis, creative design, online marketing, and database programming. Detail oriented and capable of managing many projects simultaneously. Employment:? LATTER & BLUM INC. New Orleans, LA 2010 - Present Marketing & Communications Director As Director of Marketing and Communications, I am responsible for directing market strategies, projects and activities, publications and presentations, web and e-commerce, special events, public affairs, promotions etc. I manage the marketing team and communications professionals. I am responsible for developing and implementation all marketing communications and public relations activities. As Director of Communications I develop the company wide marketing and communication plan and recognize target audiences and strategies. Responsibilities include development and delivery, website design, public relations activities, etc. I obtain raw content from managers and from other sources and edit it into proper communication mediums to drive key messages. I am responsible for building internal relationship with Principals in new business proposals through active involvement and participation. In this role I make, plan or develop research that includes competitive analysis, client segmentation, market sizing, audience analysis etc. My department is also responsible for special projects as needed.
PRUDENTIAL GARDNER REALTORS Metairie, LA 2003 - 2010 Marketing & Communications Director For this large residential Real Estate company the responsibilities of my position included developing ongoing marketing plans and programs, developing marketing strategies and media plans with an emphasis on working within budget and ROI. Assisting in developing strategic business plans and creating marketing strategies to maximize company market share and brand awareness.
MONTGOMERY STIRE & PARTNERS New Orleans, LA 1993 – 2003 VP/Creative Director/Account Executive Was part of senior management in developing marketing/advertising strategies for over 65 local, regional and national clients. Client industries included: banking, healthcare, tourism, education, retail, hospitality, manufacturing, and many others.
Successes: - Responsible for all creative development for the agency, oversaw three graphic designers and two web designers. - Was instrumental in developing a direct response marketing program for New Orleans Tourism which had some of the highest CPI results in the tourism industry, program was copied by Las Vegas tourism. - Pioneered a web presence for the agency as well as many of its clients, successfully transitioned branding from traditional advertising media to a web venue. - Managed and implemented department operating procedures as well as oversaw the day-to-day operations of many departments within the agency. Agency point person in development of all RFP responses. - Gained invaluable skills in product development and technology based marketing programs.
LAITRAM CORPORATION/LID GROUP Harahan, LA 1987 – 1993 Production Manager Responsible for all aspects of advertising production for the in-house ad agency of the Laitram Corporation, a international manufacturing company whose subsidiaries include, Intralox, Laitram Machinery, Digicourse & Lapeyre Stairs.
Successes: - Led development of marketing materials for first international divisions of Intralox. - Worked closely with sales, manufacturing and executive team to create some three thousand marketing items. - Introduced alternatives to existing marketing materials, e.g. Replaced the company’s standard 400 page catalog with CD based version. The new version paid for itself and created a profit a first in company history.
Education: Louisiana State University, Baton Rouge, LA. BFA in Graphic Design Licensed Louisiana & Mississippi Real Estate Agent Proficient in computer skills, including Word, Excel, MS Access, Outlook, PowerPoint, and all Adobe products |
